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When the competition gets tough SERVO gets tougher
Over the decades, SERVO has built a clientele that stretches across the automobile, manufacturing and marine sectors in a number of countries across the world and has emerged as the Global Indian Brand in the Lubricant business. Customers of the SERVO range of lubricants swear by a brand that not only delivers as well as it promises but also continues to get better with time. SERVO is owned by Indian Oil Corporation Ltd (IOC), India's largest commercial enterprise with a turnover of US$ 59.22 Billion and the Global Fortune 500 Company ranked 116th by revenue in the year 2008.
SERVO in a very short span of time has become the second largest selling brand in Sri Lanka. A modern lube blending plant and a sophisticated laboratory has been established in Sri Lanka at Trincomalee by Lanka IOC PLC the subsidiary company of IOC.
SERVO a name to reckon with……
SERVO is a name to reckon with, both in the Indian and overseas lubricant markets. In India, SERVO is the unquestioned leader, with more than 40% share in a market of approximately 1.3 million metric tonnes served by more than eighty lubricant companies which include all the world’s leading brands.
Servo’s fundamental strength is its commitment to quality, extensive spread of production units and distribution network. These include eight lube blending plants, a grease manufacturing plant, twelve quality control laboratories, four customer service laboratories (all of which are ISO accredited) and an extensive net work of retail outlets, lube shops, service stations, fleet operators, institutional and marine customers
Add to this the strong backing of a state-of-the-art R&D centre, at Faridabad near New Delhi which is considered one of the best in the world and you have an outstanding product backed by enviable reach. Also setting SERVO apart is another unbeatable strength: its own captive source of base oils of Group I, Group II and Group III.
SERVO a global Indian Brand……………
SERVO has evolved into a global Indian brand today. This evolution stems from its fundamental strengths in R&D, high product quality, extensive blending and distribution network, sustained advertising and sales promotion and contemporary packaging.
SERVO offers a staggering range of lubricants for the automobile, industrial and marine customers. It is the lubricant of choice for most of the latest international automobiles that have been launched. Another testimony to Servo’s reliability and quality is its extensive use by modern passenger cars, heavy duty trucks, battle tanks of the Indian Army and the latest guided missile destroyers of the Indian Navy.
Despite the entry of a plethora of multinational lubricant brands in India, SERVO has held on to its number one position in the market. It has clearly shown that when the competition gets tough, SERVO gets tougher.
Not content with its dominance in the domestic market of India, it has also taken the battle overseas by confidently entering foreign markets and fighting the global majors on their home turf. SERVO has a notable presence in the highly competitive markets of the UAE, Nepal, Malaysia, Sri Lanka, Bangladesh and Mauritius.
In Sri Lanka, Servo is the second largest selling lubricant brand, a position it has earned in just few years of its entry in the island nation. The company's aggressive marketing and advertising thrust, distribution network together with its modern lube blending plant will enable SERVO to emerge as a leader in Lubricant Business in Sri Lanka.
SERVO is endorsed by leading OEMs………….
SERVO's striking achievement is a steadily rising number of endorsements of Original Equipment manufacturers for its products. The widespread popularity cuts across various customer segments and automobile user communities. Whether it is Hyundai, Lancer, Opel , TataMotors, Ashok Leyland, Bajaj Auto, Mahindra, Volvo, MAN, Eicher , Fiat ,or the Maruti Suzuki family, SERVO serves them all.
Servo Marine grades are approved by leading Marine equipment builders such as Wartsila, Sulzer, MAN B&W and SEMT Pielstick.
SERVO has a product for every conceivable application………..
SERVO primarily caters to three segments: automotive, industrial and marine. There are more than 500 different commercially available grades and more than 3000 formulations of lubricants which cater to these sectors.
The products for the automotive sector include 2T/4T oils, gasoline engine oils, diesel engine oils, gear and transmission oils, coolants and brake fluids and automotive greases. IOC is a major supplier to auto original equipment manufacturers and all the major transport undertakings and fleet operators in India. Servo provides more than 400 lubricants and greases to the industrial segment. The marine sector, too, has a broad range of products to choose from. This includes marine engine oils ,cylinder oils hydraulic oils, gear oils, turbine oils, compressor oils and stern tube oils. Servo is also meeting the lubricant requirements of the Indian and Sri Lankan defense forces. Arrangements are being made for making SERVO marine grades available on duty free basis to the ships calling on Colombo and other Sri Lanka ports.
2T Supreme, one of the largest selling 2T oils in the world is a new generation two-stroke engine oil recommended for two-stroke engines in motorbikes, scooters, scooterettes, mopeds and outboard engines. SERVO 4T is a new generation four-stroke engine oil specially recommended for four-stroke engines in motorbikes and scooters. SERVO Kool Plus, a triple action long life radiator coolant for optimum performance of engine radiators, is prepared from select materials to meet the highest Japanese standard. It is free from amines, borates, nitrates and silicates. SERVO Kool Plus is recommended for passenger cars, LCVs, HCVs and heavy earth moving equipment.
SERVO RR 606 MG is a high performance, multi-grade rail road crankcase oil (engine oil) developed by IOC for the Indian Railways. Thanks to SERVO, the Railways has saved substantially in fuel and lubricant cost. Other products include energy efficient lubricants like SERVOSPIN EE for the textile industry and SERVOMESH EE range of gear oils for the heavy industry.
In its quest to position SERVO as the leader of the Lubricant industry in Sri Lanka, Lanka IOC will continue to build the distribution network and maximize the output of Trincomalee plant for ensuring better reach ,broader customer base and continued availability. It will explore new technologies, collaborate and develop symbiotic relationships, identify emerging and export markets besides building on the brand equity ,product quality and technical service.